Trademark registration is crucial in ensuring that your right as an owner over the mark, and brand identity are protected from competitors who might adopt the same name or mark.

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Prior to registration, the following information must be provided:

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Applicant’s information

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This may include the complete name, address, contact number, and email address. In the case of a juridical person, this may include the name of the corporation and place of incorporation.

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Trademark information and reproduction

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This covers information regarding the title, colors, and translation. In the case of logos, the applicant will be required to upload a reproduction of the mark. 

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Goods and services

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In registering your trademark, this entails identifying certain services or goods that will be covered by the trademark itself. 

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Power of Attorney

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This document is required in case the registration is facilitated by the applicant’s representative. If the applicant is a natural person, this will be done through a notarized special power of attorney. If the applicant is a juridical person, this will be done through a signed partnership or board resolution and a notarized Secretary’s Certificate. 

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After securing said information, you may proceed with filing your application with the Intellectual Property Office in person or online through eTMfile. 

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The entire trademark registration process in the Philippines will take about three (3) months or more to be completed, depending on the IPOPHIL

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Disclaimer: This article is for informational purposes only and should not be considered legal advice. For specific guidance on the trademark registration for your company in Cebu and/or Cebu City, consult with a legal professional or business advisor.

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Padin & Partners Law Offices is a full-service law firm based in Cebu City, Cebu, Philippines, that offers services related to trademark registration. For consultations: book an appointment or reach us at +63 (32) 316-1540 or +63 917 188 0361.

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